How we work.
We start with a diagnosis. Then, three steps that repeat every month. Each one makes clear what we deliver and what we need.
Diagnosis
Before producing anything, we understand the starting point.
We deliver
- A review of the current accounts
- Goals and priority topics
- A tailored work proposal
We need
- Access to, or visibility of, the accounts
- A meeting with the decision maker
- References for what to do and what to avoid
Production
We shoot, edit and design on the approved calendar.
We deliver
- A content calendar
- Shoot days
- Videos and graphics ready for approval
We need
- Available dates for shooting
- Approval of topics and pieces within the agreed time frame
- One point of contact for questions
Distribution
We publish on the owned accounts and place content with accounts that have their own audiences.
We deliver
- Publishing on every platform
- Answering comments and messages
- Distribution through creators and pages, disclosed as paid
We need
- Guidelines for responding to sensitive topics
- Approval of the accounts used for distribution
- A distribution budget, separate from the monthly fee
Report
Every month we review what happened and what to adjust.
We deliver
- A monthly report
- Details of every piece published and distributed
- Proposed adjustments for the next month
We need
- Half an hour to review the report together
- Feedback on what worked
A typical month
What a month looks like.
Weeks are approximate: every calendar is built with each client.
Week 1
Topics meeting
We decide what to say this month, and in what order.
Week 1
Shooting
We shoot what the month needs in one or two days.
Week 2
Editing
Short videos and graphics in each platform’s format.
Week 2
Approval
Every piece is approved before it goes out.
Weeks 2 to 4
Publishing
We publish, respond and distribute on schedule.
End of month
Report
What was published, what worked and what we’ll change.
It starts with a conversation.
A short conversation is enough to know if we’re the right team.